Green Thumbs Detroit
Green Thumbs Detroit a (fictitious) non-profit oranization that supports food equity in the Metro Detroit area. Inspired by the increasing popularity of urban farming in Detroit, which has attempted to mitigate Detroit’s food desert issues, Green Thumbs Detroit has pioneered a specialized aeroponic technology that allows Detroiters to grow their own fruits and veggies in their own homes with no previous gardening experience required.
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Tasked with developing a speculative solution to the issues surrounding agricultural production in Metro Detroit and Wayne County, my colleagues and I spent weeks researching (from web sources, to books, to an interview with an expert), brainstorming, and speculating. Out of our research and ideation, we created Green Thumbs Detroit.
This project features a full branding system, a website mock-up, an informational video, a screenprinted tote, and the Sprout Kit which comes with a sample pack of enhancing fliters, a (riso-printed) booklet and the Sprout itself.
WHAT I LEARNED
Team work makes the dream work, seriously.
This project features a full branding system, a website mock-up, an informational video, a screenprinted tote, and the Sprout Kit which comes with a sample pack of enhancing fliters, a (riso-printed) booklet and the Sprout itself.
WHAT I LEARNED
Team work makes the dream work, seriously.
Jump to Process Images ︎︎︎
Winter 2022
PROCESS
