Mooncraft Monster

in collaboration with

Morgan Lashbrook, Zach Fox, Jonnelle Card

What I learned

The product development process

The newest iteration of the Shinola Monster Series, the Mooncraft Monster is a manual-wind chronograph inspired by the 400,000 people that worked together to get 3 astronauts to the moon and safely back home.

The book borrows its charactersitics from the so-called “fourth crew member,” the flight plan booklet that was distributed to everyone on board. It’s cover features a map of each Apollo mission’s moon landing site, as well as silver foil debossing. Matching silver foil calls out important watch details on the box inserts.

✦✦✦

Creating this packaging meant finding the perfect spot between honoring the Shinola brand guidelines, and designing something special that lives up to the craft and story of the watch (and staying on budget.)

Special thanks to Ash Littles who wrote all copy used in the book; Morgan Lashbrook who assisted with ideation, paper selection, and insert design; Zach Fox who developed the box and inserts; and Jonnelle Boyd who managed this project from ideation through production.